Yesterday morning Citi analyst Mark Mahaney put out a research note with comScore data that showed Facebook had passed Google in terms of time spent online. Mahaney observed:
Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed by Google with 39.8B minutes. Yahoo! fell to the 3rd spot with 37.7B minutes. Also, Yahoo!’s share of time spent in Q3 QTD slid to an all-time low of 9.3%. On a separate note, Google’s management noted that its number of global users crossed the 1B mark for the first time.
With the data that you have before you now, is there any reason why you wouldn’t believe that Facebook is a viable place to market?
Of course not! So you need to start your Facebook marketing strategy ASAP and the best place to start is to get your own Facebook URL.
Your current Facebook url looks something like http://www.facebook.com/profile.php?id=123456789
After you get your new custom Facebook URL it will look like this:
http://www.facebook.com/craigandkimwhite
Login to Facebook and go here:
Check the availability of the name you would like to select and get it quick before someone else beats you to it.
With this simple custom URL it will make searching your profile, posting links to your web 2.0 profiles, and many more marketing options so much easier and recognizable to your prospects.
Its your turn! Leave a comment and tell us what Facebook marketing techniques are working for you.
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