This postoriginally appeared on the American Express OPEN Forum, where
Mashable regularly contributes articles about leveraging social media and technology in small business.
Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s.
But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page.
You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret. When you land there, you start on what is essentially a mini website within Facebook, instead of the Page’s wall or feed.
These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little effort. Here’s how.
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