Social Media Marketing

Most Online Marketers over look the fact that the content they are providing is the most valuable asset they own for directing targeted traffic to their website. Most marketers create tons of content but have no idea how to turn this into massive market penetration.

Charles Heflin in his report “The-Syndication-Revelation” found that when people search the Internet they are looking for content in one form or the other. These forms consist of Educational, Enlightenment or Entertainment the 3 E’s.

When most people research certain topics or keywords on the Internet less than 1% are in the buying phase. But network marketers continually create content aimed at “Selling or Closing the deal”. This immediately turns off the people that are in research mode and they continue on the journey to another link or report for the information they are seeking.

You Only Get One Chance to Make a Good First Impression!

When you create content containing the 3 E’s you supply the customer with what they are looking for and create an continual pull of never ending traffic and automatically drive your content up in the search engines.

Most marketers have got social media all wrong. The goal is not to Socially interact with as many people as possible to create a never ending list that you can contact at  a moments notices by spamming emails or twitting affiliate links, but to Reward the ones you do come in contact with by providing them with educational,enlightening or entertaining content and creating a Customer For Life by establish trust. This is the key to all successful Internet companies or in fact any company marketing on the Internet today.

Prospects  search the Internet for a solutions to their problem. They are not looking to be sold. Prospects are searching for a solution to their micro-purpose. Micro-purpose content is very targeted and precise content. By shaping this content to immediately meet the prospects micro-purpose it makes the prospect stick with you which creates even higher conversion rates for your products or services.

When you can deliver 3E content at the right time fulling the prospects micro-purpose and solving the immediate need you will gain the mental trust of the prospect. This will not guarantee that the prospect will stay with you.  You must continue to deliver 3E content fulfilling the prospects micro-purpose on a repeated basis and improving upon the content on a continual basis to create Customers For Life.

See you soon,

P.S. Do you want to learn how to create Customers for Life?

Get A Inside look at My 7 Secrets to Internet Marketing Success.