I was checking my inbox today and found this really great email from Aweber’s, Amanda Gagnon on email subject content.
I thought this subject was very informative and could help a whole bunch of my readers. So I decided to post this short message here for those of you that don’t use Aweber as your autoresponder service.
If you haven’t setup your own autoresponder yet, take a free tour at Aweber.
Here’s a quick snippet of the newsletter:
A good subject line is like a good tweet: it earns a click to read further.
We tweet links that amuse, outrage or inspire us. We write our tweets to get others to click. And sometimes we’re more effective than others.
Your subject line has the same mission: earn a click to open the email. The same principles prompt this response for both tweets and subject lines.
So how do you write effective “click-this” text? The Nielsen Norman Group just unveiled the answer. Let’s look at how you can apply it to your subject lines.
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