The key to Social Media is being Social. The way to get people to interact with you is to give them fresh and valuable content that they are looking for. You can’t just keep posting the same old blog post and tweeting the same tired message. Eventually people will figure out that the content you are putting out on the Social Media airwaves are the same old stuff they saw three weeks ago, tune you out or even worse, stop following you on Twitter and Facebook all together.
So I came up with this little system that helps me when I’m in a rut and need to create new content.
Old Stale Content
Brainstorm your way to Fresh Social Media Content:
I’m putting these in bullets because there is no special order that you need to put these into process. Just take these suggestions and figure out how to put them into place for yourself.
- Clear your mind of any thoughts and put yourself to task. Center your focus on what other people in your niche are looking for
- Get out a blank piece of paper and start jotting down headlines or thoughts that come to your mind. You don’t need to think of the complete idea at this point, blurbs and thoughts that cross your mind sometimes end up being the best idea you have ever come up with.
- Think about how these headlines and thoughts resonate with your feelings. If it feels good in your gut, it’s probable worth writing about.
- Put away your journal and let these ideas marinate for a day. Go back and read the headlines and see how they feel the next day. Sometimes a complete set of articles will come from one thought or idea.
- Keep a pad a paper on you at all times, start writing down ideas when they pop into your head. You may not remember the idea as you originally thought of it later and it will lose the pop and sizzle of the original.
- Try to put yourself into a creative state like a child, instead of an adult trying to get to the next level. This will help your creative juices flow on a much better level.
Tweets and Blog post:
Use the same process for tweets and blog post to get your creative juices flowing. Remember that Tweets and post on Facebook are just as important as writing fresh articles. The same old content just want cut it. If you would like to learn how to revitalize your old blog post check out this post. Sometime some of the best articles and post never have been seen by some of your new followers.
Practice, Practice and Practice. You have to put this strategy in place and use it every day. Before you know it you will have an entire journal full of fresh thoughts that will allow you to create fresh Social Media content on the spur of a moment.
Using this strategy is how I got people to start being Social and interacting with my Tweets and Facebook post. Remember that Social Media is about being Social. You have to interact with people in order to gain their trust, show them that you are a leader in your niche, and help them to achieve the dreams and goals that they are looking for. Once people start interacting with your content by re-tweets or likes on Facebook and Twitter, that’s the time you can engage them with direct messages and comments, start a dialogue and begin to start attracting the type of people you are looking for in your business.
This is the ultimate form of Attraction Marketing.
See you soon,
P.S. Get more of my marketing tips by subscribing to my 7 Secrets to Internet Marketing Success.
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{ 2 comments… read them below or add one }
High Craig, I have been following your stuff for a few weeks. As you can tell, I never repeat a Tweet, and don’t necessarily follow any specific rules or strategy other than provide helpful tips, hints and ideas for spiritual growth. Occassionally I might write an article on my marketing company’s website, but only if the content fits. I certainly don’t go off on Personal Development or Professional Development rants on my company’s webpages. I particularly liked your headline ( Tweet ) and of course the content starts there.
I liked your piece because you bring up something that if not important and obvious now, will eventually come to just about anyone. Think of the problems writers like Dick Van Dyke had brainstorming? Or the proverbial pencil to lips staring off into space, gazing into nothingness, contemplating the powerful line, or essence of an idea? These stereotypes provide but a glimpse into what all of us will eventually face, if we continue this quest for “Self Branding” and “Online Image Management”.
Social Media has evolved humankind to a point, where we will all become writers/authors/journalists, if not in title, then in the practice of our everyday interraction over the social outlets. We are the internet now. We each of us, individually and collectively is and are putting out the content, it is a self perpetuating cycle, where we all must write, and write well.
Image management and social media then devolved upon the common factor that we all must be able to communicate, and thus the importance of your piece. Thanks for providing some good stimulation.
I might add, that most cell phones have a Utilities and Tools section with a little notepad, called: Notes. Although your pen/paper idea is pretty folksy, and I do like it. I remember growing up we had pen and paper………..Just kidding.
Inspiration for me, is about learning, and processing and doing, and then passing the idea along almost immediately. I do not cache them. I do the research, and find out a few things, like is there a hidden motive? Will they eventually charge my readers or fellow tweeters for something down the road? Certain criteria I have for my Tweets require me to read each and every single link/Tweet that I intend to RT. So basic inspiration comes from constantly researching, studying, and reading. Then I favorite them, and study them again in greater detail, and re read an article a second time, this gives me more information, and I am usually content to store that in my head, and as you say subconsiously process it, even while sleeping.
I think Twitter as inspiration for genius thinking is one of its vastly overlooked definitions. Keep up the good writing, keep inspiring, and I appreciate you. I tweet at WorldsBestTips
Wow Lonny,
Thanks for your thoughts. I really appreciate the compliments. What your doing by making such a awesome comment leads me to believe that you are a true inspiration to your team as well.
I really like your comment about the notepad. I guess you can tell I grew up milking cows, plowing the farm and working on our Muscle cars on the weekends. I was laughing my ass off when I read that part of your comment.
Lonny, do me one favor. Go get yourself a face at Gravatar. http://en.gravatar.com/ When ever you post a comment we can see your smiling face. You have a lot to contribute. Make sure people know who you are when they see your pic.
To your success,
Craig
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